Event Recap: “Excellent is Strong” Girls Night Out with New Balance Back Bay
This past Thursday night, I was lucky enough to be the blog hostess/MC for New Balance’s second GNO celebration in Boston.
The theme of the action-packed evening was “Excellent is Strong” and the New Balance team did an incredible job bringing that to life.
New Balance is on a mission to re-define the meaning of girls night, and a part of that is hosting these kick-ass celebrations in various cities in order to bring girls together for fitness, food and fun. I was so honored to be a part of the evening, as one of my #1 passions is inspiring women to do more connecting & cheering one another on (vs. judging & comparing).
I arrived to the New Balance Boston Experience Store (right on Boylston St) early to get my bearings & walk through the Run of Show with the PR team so there were no surprises. Once the ladies began arriving, they got their wrist band (labeled with group number) & enjoyed some wholesome granola bars & water to energize and hydrate.
After settling in, all of the ladies set out for their workout portion of the evening: 3 different bootcamp-style circuits (one in … Read More!
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