New Balance Kicks Off Healthy Girls Night Out Campaign: Light Up the Night with NB Boston
If you know me well, you know I love a good, solid girls night out. There’s nothing like getting all dolled up, sipping cocktails or going out dancing (er, trying to dance) with your favorite gal pals.
Mix in a sweaty run + healthy apps + being surrounded by empowering women? Um, I’m sold.
You heard me right. This week, MA-based company New Balance launched their very own Girls Night Out campaign, bringing a refreshing new meaning to “Girls Night.” In their own words, “Less primping, more pavement pounding. Lipstick’s optional, footwear’s not.”
By signing up online you are given all the tools needed to plan your perfect “Girls Night Out” no matter where you live, or who you run with. Map your routes based on fave running hot spots, get alerts on other sweet runs going on in your area, and even share upcoming runs with your lady friends! Because, I mean c’mon, running & sweating is always better with your best friend followed by a solid catch-up sesh.
Oh, and it gets even better! This one-of-a-kind brand is actually hosting a series of special, 100% FREE “GNO Celebrations” in cities near you including our very own Beantown!
Next Thursday May 15th they’ll kick off the celebrations with “Light Up the Night” including a 3.6 mile fun run, live music, guest speakers by local fitness experts not to mention cocktails & apps.
Registration is complimentary, but you must RSVP to attend. (Scroll to the bottom of the page and click RSVP next to Boston) The event is held at the New Balance Experience Store located at 583 Boylston St in Copley Square at 6 p.m..
Stay tuned for more GNO celebration events coming soon to Boston! Little hint: I’m going to be helping with the upcoming summer events and couldn’t be more thrilled. See you ladies on the road! Question for you – what’s your dream girls night out?
XoXo,
Rachel
May 30th, 2014 at 9:03 am
[…] Oh, and I’m so incredibly excited and honored to announce that I’ll be teaming up with New Balance for their Girls Night Out campaign – stay tuned for some killer events planned for June and July and learn more about the initiative here! […]
June 9th, 2014 at 11:36 pm
[…] about New Balance’s Girls Night Out campaign? If you missed the post, no worries you can catch it here! In short, New Balance is working to redefine the meaning of “girls night,” focusing on […]
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June 30th, 2014 at 8:22 am
[…] Balance is on a mission to re-define the meaning of girls night, and a part of that is hosting these kick-ass celebrations in various cities in order to bring […]
September 27th, 2014 at 12:28 am
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