Pinpointing Your Goals & August Newsletter
The other day, I ran into a friend on the street, and we caught up for a few minutes. As we both updated each other on our entrepreneurial lifestyles, we got into a discussion on our goals and to-dos.
In just a few minutes, we realized we both shared something in common: too many goals, thoughts and ideas! I’ve always been the type of many ideas, creativity one of my greatest strengths. I’d lead the creative projects at work, write my little heart away, and buckle down the big plans for the weekend.
While being creative is a strength in my book, it’s also one of my greatest weaknesses. Not creativity in itself, but more so the fact that I have a hard time focusing on just one thing.
I want to publish a book, travel the world, get certified in some sort of group fitness activity (kickboxing? yoga?), take cooking classes, hit my salary goals, start a group health counseling program, build a business with The Boy, get published in a women’s health magazine, start writing wellness newsletters for corporations; the list goes on and on.
As we discussed our endless “to-dos” my friend suggested writing everything down, then picking two to three things to focus on at a time. The big things. The things that inspire you. That drive you. That make you excited. Those are the things you’ll want to tackle first. And then, once completed, you can look back in your jar of goals and pick a few more. Not only does this make things much more manageable, but you’ll feel more successful completing two to three things, than working on a million little things at once without any big results.
I also recommended using your strengths to your advantage. If you’re a good writer, use writing as a way to build your business by sending out newsletters, personalized cards or flyers. If you are Miss Organized (think Monica on Friends) make use of your impeccable filing skills.
Once you focus on the qualities you’re best at, hire out or ask for help on those tasks that aren’t very you. For me, I lack organization and techy stuff, so I ask for help in those areas. Hence having my best friend design my business logo for me, instead of attempting to do it myself.
It’s OK to ask for help, you know. This doesn’t make you week; it makes you human.
What are your strengths and weaknesses? Do you try to tackle too many things at once? What do you do to stay on track when you get in over your head?
On other notes, my August Newsletter for Zesty Living was just released, and I’d love for you to take a peak, share with a friend or subscribe to receive future newsletters.
August 27th, 2012 at 1:38 am
I’ve never gotten in to creating newsletters for my readers and clients, mostly because I find I delete the ones I get from my friends without even opening them up in the first place.
Do you find that sending out monthly newsletters is beneficial for both you and your readers? What have you learned through sending them?
August 27th, 2012 at 9:25 pm
@Jen I only do the newsletter for my Zesty Living business, as I think it’s a great way to provide a service without giving away too much information. So far, it’s gotten me a client or two and I usually get great feedback. For me, if a couple people enjoy it, share it and then spread the word, it’s worth it for me! I think short and sweet is more beneficial than long and newsy. Also, making it your own with a personalized touch! You can tell when it’s just standard text.